Research
Gather all the insights you need for a solid foundation of customer understanding and directions for future design opportunities.
In-depth Interviews
Do you need help in understanding your users’ emotions, opinions, values etc? I can help with recruiting your target audience, asking them the right questions and conducting thematic analysis for deeper understanding of context of your end-users.
Usability Testing
Do you have a product or an MVP? That’s great, let’s test it! Testing with real users anytime in the process allows you to find out whether you are offering the right experience. I can help with prioritizing features and provide recommendations on how to improve your product.
User Persona Creation
User personas are extremely useful to uncover the different ways people use products, so you can focus your efforts on improving the experience for real people and use cases. I can help with a representation of your user types, so your team can easily keep them in mind when designing your product features.
Surveys
If you want to know how users feel about their interactions and experience with your product so you can address specific pain points and prioritize product changes, a survey can give you the useful, actionable user data you need. I can help set up the survey, collect the data and provide actionable insights.
Customer Journey Mapping
A user journey depicts the whole user experience, representing the process as well as pain points and emotional flows. I can help in visualizing step-by-step how a user interacts with your product or service including what happens at each stage of the interaction, what touch points are involved, and what obstacles and barriers they may encounter.
Workshops
I can help prepare and set up workshops to facilitate open discussions around user insights, technical feasibility and business needs.